Fashion Industry and the Environment


Constantly new collections from fashion brands want to convey to you that you need something new on a regular basis. You hardly ever wear one in five pieces of clothing.

Numerous studies warn of the consequences if the fast fashion trend continues. The entire textile manufacturing could be liable for a quarter of climate-damaging CO2 releases by 2050. Use Fashion Write For Us if you want to share some thoughts on how the fashion industry can help protect the environment.

New Fashion industry approach: Circular instead of the linear economy

When looking for an approach to break the fast fashion cycle, the term circular economy often comes up. It should minimize environmental pollution, conserve raw materials and also improve innovation and competitiveness.

What is a circular economy in the fashion industry?

A large part of the textile industry today functions as a linear economy. Clothes are made from non-renewable resources. These are often only rarely worn and then end up as rubbish or inferior secondary products. The circular economy, on the other hand, maintains the high quality of the fibres and fabrics so that they can flow back into the cycle of equal value after use.

Customer fashion tips to help protect the environment

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The circular economy approach shows that the entire production chain of the fashion industry must be rethought.

Buy fewer clothes: Instead of shopping for new clothes often, focus on the pieces that you really like and wear often.

Prefer second-hand: Real pearls can sometimes be found on Internet platforms or in second-hand shops. You can also monetize items of clothing there that you no longer wear yourself.

Sustainable fashion: Numerous seals or labels promise pollutant-free production, fair working conditions and sustainable raw materials. Consumers and environmentalists can provide assistance here.

Alternative raw materials: Most garments are made of synthetic fibres such as polyester or natural cotton fibres. The vegetable alternatives linen and hemp are more sustainable in production. In the meantime, ecologically sustainable synthetic fibres are also being produced.

Consideration when washing: Scientists estimate that 100,000 items of clothing made from synthetic fibres shed between 0.65 and 3.9 kilograms of microfiber when washed. If you don’t want to do without plastic fibres, you can use a special wash bag that catches the fibres.